Amazon is losing the battle against fake reviews

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There is a problem of fake reviews on Amazon. You do not need to be a cyberspace guru or security specialist to even notice this problem. Just go Amazon and look through products of not very well known or unknown brands and you will see here and there weird pattern. Some products may have 50 reviews with half of them being  5-star reviews posted in a row in a few days.

"Amazon's problem with fake reviews shows no signs of abating, with an investigation by the Which? consumer group revealing a flood of fake five-star reviews for tech products.

 'Unknown' brands of headphones, dashcams, fitness trackers and smart watches are receiving thousands of reviews; as they're unverified, there's no evidence that the reviewer has even bought or used the product. These brands include  ITSHINY, Vogek and Aitalk.

 When Which? searched for headphones, all the products on the first page of results were from unknown brands and almost nine in 10 of more than 12,000 reviews for these products were from unverified purchasers.

 One set of headphones, by 'Celebrat', had 439 reviews - all five-star, all unverified, and all appearing on the same day.

 "Our research suggests that Amazon is losing the battle against fake reviews – with shoppers bombarded by dubious comments aimed at artificially boosting products from unknown brands," says Natalie Hitchins, Which? head of home products and services." - read more at Forbes



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